Initial Contact and Discovery:

Erica Ridge reached out to Memphis Designs through our contact form, seeking branding assistance for her new handmade jewelry business, Midnight Iris Creative, LLC. The project aimed to create a brand identity that combined whimsical and gothic romanticism to reflect the unique style of her products.

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Company Overview:

• Company Name: Midnight Iris Creative, LLC

• Description: Midnight Iris Creative, LLC is a handmade lifestyle brand that offers wearable art and home decor, combining whimsical elements with gothic romanticism. The products,
• handcrafted from polymer clay, exhibit a unique style of sophistication for daily wear and use.

• Target Audience: Women aged 25-50, middle class, with disposable income for fashion and home decor.

• Products: Handmade polymer clay jewelry, hair accessories, and home decor.

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Design and Development Phases:

Logo Design:

1. We presented three initial logo designs for Erica’s review, incorporating her preferred elements and colors.

Feedback and Revisions: Erica selected the logo icon from the first design but requested a new font that was readable yet retained the angularity of the original design. We sourced a new font option that struck the right balance and made spacing adjustments based on her feedback.

Final Logo: The final logo featured the chosen icon and a newly selected font, with adjustments for spacing and punctuation to ensure clarity and elegance.

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‍Business Cards and Letterhead:

1. Created designs reflecting the brand’s aesthetic.
2. Ensured all necessary information was included, such as contact details and social media handles.

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Social Media Kit:

1. Developed templates for Instagram, Facebook and Pinterest.
2. Aligned the designs with her themes and campaigns, focusing on creating engaging posts for giveaways, sales, and blogging.

Review and Feedback Iterations:

• We made several rounds of revisions based on Erica’s feedback, ensuring the final designs met her expectations.
• Adjustments included refining typography, adjusting spacing and punctuation, and confirming the originality of the logo icon.

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End Product

Final Deliverables:

• A unique and cohesive logo that incorporates the iris flower, celestial elements, and lace.
• Business cards and letterhead designs reflecting the brand’s dark, whimsical, and elegant style.
• Social media templates optimized for various platforms, designed to create a strong online presence and drive engagement.

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