Transforming Google Ads with Memphis Designs

Introduction

Client: Chad Barnette, a realtor aiming to improve his Google Ads campaign performance.

Objective: Increase conversions, cost efficiency and overall performance.

Campaign Timeline

• Previous Campaign: January 19, 2023, to February 28, 2023
• New Campaign Start: May 8, 2024
• One Month Benchmark Date: June 7, 2024

Initial Campaign Performance (Before Memphis Designs)

Metrics:

• CTR: 1.66%
• CPC: $0.53
• Conversion Rate: 0.42%
• Cost per Conversion: $126.67

Challenges Faced

• Low CTR: Ads were not engaging enough to generate clicks.
• High Cost per Conversion: Inefficient spending leading to a high cost per conversion.
• Low Conversion Rate: Website and landing pages were not optimized for conversions.

Strategy and Implementation by Memphis Designs

1. Website Redesign

Objective: Improve user experience and conversion rates.

Actions Taken:

• Enhanced website layout for better navigation.
• Optimized landing pages with clear calls-to-action.
• Implemented responsive design for mobile users.
• Added testimonials and trust signals to build credibility.

2. Ad Campaign Optimization

Objective: Increase ad relevance and engagement.

Actions Taken:

• Conducted keyword research to target high-intent keywords.
• Created compelling ad copies with strong CTAs.
• Utilized ad extensions to provide more information and increase visibility.
• Set up conversion tracking to measure and optimize performance.
• Switched from a Smart Campaign to a Search Campaign for better control over targeting and bidding strategies.

Results After One Month with Memphis Designs

Metrics:

• CTR: 12.41%
• CPC: $2.58
• Conversion Rate: 2.83%
• Cost per Conversion: $91.33

Performance Improvements

1. Click-Through Rate (CTR) Increase

• Before: 1.66%
• After: 12.41%
• Improvement: 648.19%

2. Conversion Rate Increase

• Before: 0.42%
• After: 2.83%
• Improvement: 573.81%

3. Cost Per Conversion Decrease

• Before: $126.67
• After: $91.33
• Improvement: 27.89%

Testimonial

"Highly recommend Memphis Designs LLC. Robert was great with communication and answered all my questions in a timely fashion. I will continue to use Memphis Designs LLC." – Chad Barnette, Realtor, Sell The Sip

Benefits of Partnering with Memphis Designs

1. Enhanced Ad Performance

• Significant increase in CTR, indicating more engaging and relevant ads.
• Higher conversion rates due to optimized landing pages and ad targeting.

2. Cost Efficiency

• Lower cost per conversion, saving the client money while achieving the same number of conversions.
• Better budget management leading to a decrease in overall campaign costs.

3. Improved User Experience

• Redesigned website providing a better user experience, leading to higher conversion rates.
• Mobile optimization ensuring accessibility for users on all devices.

Areas for Further Improvement

1. Continued A/B Testing

Regularly test different ad copies, landing pages, and targeting options to find the most effective combinations.

2. SEO Optimization

Enhance organic search visibility to complement paid advertising efforts and drive additional traffic.

3. Detailed Analytics

Utilize detailed analytics to continuously monitor campaign performance and make data-driven decisions for further optimizations.

Conclusion

In just one month, Memphis Designs significantly improved the effectiveness and efficiency of Chad Barnette's Google Ads campaign. These changes resulted in higher engagement, increased conversions, and reduced costs, showcasing the value of a strategic and well-executed digital marketing plan.

For more information or to discuss how Memphis Designs can help your business, visit Memphis Designs.

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